Very few companies are taking advantage of the opportunities that are presented by the internet. There is always a potential for growth where many people have come together, and the enterprises that are taking advantage of the web to widen their market base end up becoming successful and grow further unlike those that continue to use outdated methods of trading.
One fact that has never changed is the power that is contained in numbers. Since the internet has ensured that many people can virtually come together, it ends up creating a dominant market unlike ever before. Taking advantage of such an opportunity provides an enterprise with the opportunity to be at the forefront in a world where competition is something that has to be accepted. Fabletics specializes in offering high-end athletics, gym, and yoga clothes for women.
Kate Hudson, who is a former singer, now looks into the new possibilities that exist in the entrepreneurial world, and that is why she decided to start offering workout clothes. Coupled with her popularity as a result of engaging in music, she has managed to ensure that the client base of Fabletics expands to all regions in the world. Apart from just providing customers with sports wears, her clothing designs ensure that women look attractive.
Most sporting clothes that have been availed in the market by other enterprises are costly. Kate Hudson saw the opportunity that existed where she could avail affordable wears to clients. Apart from availing sporting clothes, Fabletics provides clothing items such as tops, hoodies, sports bras, and other unique products. Fabletics offers round the clock client service that ensures customer queries are solved in the shortest time.
Additionally, the online platform designed by Fabletics ensures that consumers can shop for products irrespective of their location and time restrictions. When signing up for a Fabletics account, a client is provided with a quiz that is based on lifestyle matters to collect information on the new trends that have set in within the fashion industry. By engaging the clients, it becomes possible to know different customer needs that exist in the market. After creating an account, a customer can go ahead and purchase items at any time, and they will be shipped to the client’s location.
Fabletics offers customers with VIP membership where one is supposed to pick items on a monthly basis. Consistent clients are usually provided with discounts after they buy many goods. Amazon is considered to be a giant in the online marketplace, a fact that makes it quite difficult for other small enterprises to penetrate. However, Fabletics has managed to go beyond such barriers, and it has grown by $240 million within three years.
Using the subscription technique, Fabletics has successfully created a huge client base that is typically associated with large enterprises. Most Fabletics clients keep going back to purchase more products after an initial purchase, and this is attributed to the great offers that are associated with the company. As a result, it has managed to ensure a constant flow of goods thus propelling the business in the right direction.